Page 9 - Business Blunders 1 Teaching Note
P. 9
Dove
Perhaps one of the easiest
mistakes to make is to develop
a communication that in its
fullest version transmits the
message that you wish to
achieve but, if adapted in a
snapshot may be perceived as
sending a different and in the case of the Dove advert, an
almost opposite effect.
Message Transmission Receiver
In Dove’s case the error may be seen as one of omission
rather than commission. Its full ad painted a valid
narrative but when reduced the narrative and message
gets corrupted in translation.
