Page 12 - Business Blunders 1 Teaching Note
P. 12
M&Ms
Passing on E.T.
a marketing bonanza
If Mars could turn back time
would its decision to turn
down Amblin Productions’
approach to use its popular
bite-sized M&Ms in its film,
E.T. be on its list to be
changed?
The answer is likely to be a resounding YES.
Mars had decided that they didn’t want their candy to be
associated with aliens etc. But, hindsight is always 20-20.
