Page 13 - Business Blunders 1 Teaching Note
P. 13
One man’s decision Jack Dowd, then vice-president of
Hershey Co. was reticent about associating with the
movie, but decided to go ahead and invested $1 million
dollar in the promotion and advertising of the movie,
which included T-shirts and posters. Within two weeks of
the movie’s release, Reese’s Pieces’ flagging sales had
tripled.
One man, one decision. Leadership is generally not about
consensus decision making.
