Page 15 - Business Blunders 1 Teaching Note
P. 15
Adidas
Makes A Monumental
Mistake
Engaging one’s brain is often a
difficult activity to undertake when
an idea has taken grip. It is essential therefore, to always
question the downside of an action or potential differing
perception of what is meant that may manifest.
It is not difficult to question the appropriateness of an
email with the subject line:
"Congrats, you survived the Boston Marathon."
in relation to a memory which was still raw in the minds
of the general public, those in Boston, those taking part in
the Boston marathon and those taking part who had
survived the 2013 attack.
