Page 16 - Business Blunders 1 Teaching Note
P. 16
Adidas, the official sponsors of the Boston marathon,
were quick to respond to the chastisement on social
media but perhaps they should have taken notice of the
maxim held by carpenters: ‘measured twice and cut once’
to ensure the outcome achieved the desired result.
Questions will always arise over ‘who approved the e-
mail?’, and what procedures were in place that might
have stopped its publication?
