Page 14 - Business Blunders 1 Teaching Note

Kendall

Jenner:

Pepsi

It is almost too

difficult to

comprehend

and appreciate the level of stupidity that underpinned

this advert.

It gives new meaning to the term ‘jumping on the band-

waggon’. Moreover, is it enough to high-jack a social

movement whilst glorifying a celebrity through actions

that stretch credibility beyond belief?

The best that may be said about the ad is that Pepsi

responded quickly and withdrew it. But it still leaves the
question about the vetting process of the ad prior to its

launch.