Page 7 - Business Blunders 1 Teaching Note
P. 7
Electronic Arts
Issuing Illegal Weapons
(2009)
EA Sports idea of promoting
their video game by sending out
an interesting gift that was
evocative of their product was sound business practice. It
aimed to flatters the recipient and create a cognitive
awareness that fostered a positive image with an
influencer of future product sales. However, by placing
the recipients of the knuckle dusters in a position
whereby they were potentially breaking the law it created
a sense of cognitive dissonance.
