Page 5 - Ice Breaker Article

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DIAGRAM 1: CASE STUDY FLOW CHART

Stream A:
comprises the
choice and
evolution of case
study
development
Here, the
traditional
business case
study
methodology is
pursued and is a
decision that will
impact on both the
student and the
institution. On the
one hand it
requires
resources, such
as time-table
allowance, to
develop the case
study and these
will be allocated by
the institution. On
the other hand, it
impacts directly on
the student who will use it and assess its efficacy.

The next step is the construction of the interactive case study. As will be seen this draws on
greater institutional resources than those of the paper-based case study such as video, scripting,
design and animation, hypertext linking, internet access, etc. but hopefully, as Bonk [Bonk,2004]
would support, provides a stronger more effective and enjoyable learning experience for the
student.

Finally, the interactive case study has to be bedded in with the multimedia delivery system that
provides a matrix of pedagogic materials that support the interactive case study. This architecture
is dynamic in nature and is subject to an environment which is continuously turbulent. Its efficacy
is to a great extent conditional on the institution’s VLE and MLE [Lane-Maher and Ashar, 2001;
Moskal and Dziuban, 2001; Smith, 2001; Twigg 2004,].

Stream B: comprises case analysis which is essentially the case study teaching guides with their
concomitant analysis, teaching outlines, pedagogic relationships and recommendations for questions
to be asked [Taber, 2003].

The next step is case teaching which is specific to that case study and its setting. To a great
extent this is dependent upon the place in the course module the case study is to be used and the
level at which it is directed.

Finally, Blended Learning provides the delivery platform and the interface between student and
pedagogy, [Bennet et al, 2003; Bonk, 2004]. This essentially, creates a milieu for introducing a broader
and more student controlled pedagogic process.

(A) + (B) feed into the process of movement from Business Case Study Methodology to
Business Cases and the Interactive Pedagogic Process and each carries with it the potential for a
stream of research output [Gallagher, 2006].