Page 19 - Chase Distillery Teaching Note Flip 2022

2. Understand the brand. Chase knows his brand and

had developed a set of USPs which distinguished it
from other brands.

3. Find the point where market and brand can support

each other

4. Set clear goals and targets
5. Understand the ‘go to market’ trade marketing

strategy

6. Be strategic with export opportunities.

The Chase Brand

For a brand to work, it must be confident. However, in order

to attain confidence, it is necessary to:

Define - know exactly what makes the brand stand out and

connect with the customer. Chase knows his brand and

what underpins it e.g., heritage, organic ethical, its field-to-

bottle spirits production.