Page 24 - Chase Distillery Teaching Note Flip 2022

There is ample evidence that both Chase carried out

effective environmental scans both internal and external
from his heritage potatoes to sourcing of machinery to

competitor analysis and distribution channels. Much of this

broad-brush scanning originated when he was at Tyrrells

and then subsequently built on and develop at Chase
Distillery.

Diagram 78

Chase’s markets are increasingly international rather than
parochial which impacts upon his production, focusing on

expansion through both organic growth and acquisition.