Page 25 - Chase Distillery Teaching Note Flip 2022
P. 25
VISION
Chase does not articulate a vision in the case study but, his
actions mirror the vision, purpose and ethos which he
articulated at Tyrrells Chips.
SWOT
Chase Distillery is in a strong position where its strengths
and opportunities, particularly in a growing market, out-
weigh the weaknesses and threats which tend to be on a
lower scale and probably easier to mitigate against.
Diagram 79
