Page 44 - Chase Distillery Teaching Note Flip 2022

Promotion: Branding is used to drive sales based on heritage

and single estate properties, and field-to-bottle concept.

Distribution: High end outlets with a drive to bring on board

the major supermarkets.

6: Financial Analysis

Chase Distillery financial strength and growth was very

strong.

Gearing -

Turnover growing rapidly

In-house financing until growth outstripped financial

resources.

7: Review and Revise

Chase’s marketing strategy worked and worked well

achieving all the objectives Chase set.

Chase Distillery shows a company facing growth as a

problem but, a problem that was overcome by accessing
capital through selling a minority stake in the company

allowing the company to pursue its growth and marketing

plans.