Page 40 - Chase Distillery Teaching Note Flip 2022
P. 40

MARKETING




               Chase Distillery undertook extensive marketing research.














































               Diagram 94




               Chase Distillery is not simply a product-oriented company,
               concerned only with the product its processing and its

               production efficiency with a focus based on navel-gazing

               through only looking internally as shown in section A,

               diagram. Rather it is a company that addresses both A and B
               in diagram   where it satisfies the customers’ needs.
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