Page 38 - Chase Distillery Teaching Note Flip 2022
P. 38

Chase Distillery Strategic Position

               Chase Distillery faced a market both general and segmented

               well serviced by competitors. Under Chase it followed a

               segmentation and differentiation strategy.

               As with Tyrrells Chips Chase Distillery was built from the

               same base facing similar conditions but with a founder who

               had learned his lessons well.




























































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