Page 38 - Chase Distillery Teaching Note Flip 2022
P. 38
Chase Distillery Strategic Position
Chase Distillery faced a market both general and segmented
well serviced by competitors. Under Chase it followed a
segmentation and differentiation strategy.
As with Tyrrells Chips Chase Distillery was built from the
same base facing similar conditions but with a founder who
had learned his lessons well.
Diagram 92