Page 36 - Chase Distillery Teaching Note Flip 2022
P. 36

FIVE FORCES





               When constructing any diagnostic tool such as a five-forces
               model it should be kept in mind that it is not normally

               necessary to explain the development of the model rather it

               should be directly applied to the case material under

               examination. It is often the case that that not all segments
               will have the same number of elements, indeed some may

               have none.

               The overall industry attractiveness does not mean that all

               firms will have the same profitability. Individual capabilities

               and resources will influence their performances.








































               Diagram 90
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