Page 41 - Chase Distillery Teaching Note Flip 2022

Marketing Mix

Product

Organic, field-to-bottle product, strong heritage and ethical

Price

Generally speaking, since the quality of the product lines are

high, premium prices can be charged for those unique and
specially designed products.

Promotion
Heritage forms a fundamental input into the product

characteristic as does its single estate Imagery. The products

are promoted as high end with a good back story that

appeals to a more affluent market base.

Place

Chase Distillery pursued not simply domestic growth but

also actively pursued international sales. It has developed
strong relationships with major supermarkets both at home

and abroad.