Page 19 - Case Lab Summary

record a good story. He or she is driven by a market whose

customers now demand more in terms of information,

analysis, and integration of pedagogic linkages, timeliness of

communication, ease of access and increased efficiency and

effectiveness.

In seeking to achieve this electronic delivery the lecturer must

produce not only the most effective and rewarding learning

experience possible but also the most efficient. However, as

Zawacki-Richter (2005), point out “A frequently encountered

reason for the reserved attitude to media-based teaching is

the high workload associated with it. Academic reputations

on the road to a professorship are acquired more by

publishing research results and attracting external funds

than by good teaching. In contrast, 60% to 70% of the working

hours of a member of the academic staff are taken up with

teaching, without this being adequately appreciated in

proportion. The motivation to invest even more work in

teaching is at times correspondingly slight.”

This view is supported by Jenkins and Healey 2005, when they

observed that

“Internationally there is a range of studies that show staff

experience of institutions that give limited recognition to