Page 42 - Portfolio Analysis
P. 42
EXERCISE 2
From the following tables work out and position each company on a BCG
matrix assuming relative market growth rate divider to be 10% and relative
market share divider to be 1x on the logarothmic scale.
Product Sales M/S RMS 1 RMS 2
1 81,386 39.2 1.39 0.70
2 2,141 1.0 0.03 0.01
3 58,730 28.3 0.72 0.43
4
40,501 19.5 0.5 0.26
5 16,300 7.9 0. 2 0.09
6 8,450 4.1 0.1 0.05
207,508 100
