Page 41 - Portfolio Analysis
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In this example the company has low market share
                                                        and low market growth  the combination of which
                                                        places the company in thedog quadrant. Potential for
               d) Given                                 further growth is poor.
               the
               answer in                        High
               c above
               locate the      Market                                                  ?
               company
               position        Growth
               on the          Rate         Cash Use
               following
               PLC :
                                                 Low

                                                        High         Cash Generation       Low

                                                                        Market  Share



                                       PRODUCT  LIFE  CYCLE




                                    Sales and profits

                                                                 Maturity
                                                     Growth
                                           Introduction                        Decline

                                                                            Sales






                                                                               Profit




                                                          Time
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