Page 40 - Portfolio Analysis
P. 40

b) Given the answer in a above locate the  company position on the
               following PLC :


                                             PRODUCT  LIFE  CYCLE

                                          Sales and profits
                                                                    Maturity
                                                         Growth                 Decline
                                                 Introduction
                                                                             Sales



                                                                                Profit

                                                             Time






               c) Relative market growth rate = 8% Relative market share is .75x
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