Page 2 - Business Blunders 1

Introduction

Like people, companies, whether large or small, will make

mistakes as they develop and grow. More often than not,

these mistakes go unnoticed but, some do not and these

often attract unwanted media attention.

"If you have the right intention — and if you own up to it and

you fix it — you can actually enhance your relationships with

your customers, and enhance trust,"

Toby Heaps, publisher of Corporate Knights

The organisations examined in this short case study book

are:

• Knuckelduster - Eletronic Arts

• Dove – Unilever

• Razr – Motorola

• M&M – Mars Family

• Kendall Jenner – Pepsi

• Boston Marathon - Adidas

Each of the six organisations have blundered in one way or
another whilst pursuing their normal business.