Page 4 - Business Blunders 1

Electronic Arts

Issuing Illegal Weapons (2009)

Electronic Arts, one of the biggest

American video game companies,

sent out gold brass knuckles in a

wooden box to journalists as part
of a promo for video game Godfather II (April 2009). An

interesting and relevant gift, if not for the fact that brass

knuckles, or “knuckle dusters”, are illegal weapons in many

of the US states to which they were posted.

EA soon realised the error in sending

out brass knuckles, and all packages
were requested to be returned with

postage paid by EA for immediate

destruction.

An interesting gift, evocative of the

inherent violence of the ‘Godfather’

films but with some forethought its

legality or illegality should have been

questioned.