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question: “If your skin were a wash label, what would it

say?

Again, I was the first model to appear in the ad,

describing my skin as “20% dry, 80% glowing”, and

appearing again at the end. I loved it, and everyone

around me seemed to as well. I think the full TV edit

does a much better job of making the campaign’s

message loud and clear.”

In a statement to Reuters, Dove clarified that the video

“was intended to convey that Dove body wash is for

every woman and be a celebration of diversity, but we

got it wrong.”

Lesson learned: While context certainly helps, Dove—or any

brand, for that matter—should never create an ad that

could so easily be taken out of context, especially one that

could read as having a racist message.