Page 6 - Business Blunders 1

Dove

In October, 2017, Dove posted a
social ad on its Facebook page that

featured a black woman taking off

a brown shirt similar to her skin

tone to reveal that she had turned
into a white woman wearing a

shirt similar to her skin tone.

The ad evoked the incredibly racist soap ads of the past, in

which dark skin was portrayed as dirty, and social media

quickly spread the offensive ad around, calling it racist and

pointing out how it was similar to racist Victorian-era soap

ads.