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Chapter 12: Implementation through
enabling technologies
Case study: Drambuie
Technology is at the forefront of economic
development and is responsible for the
developments in global sourcing, global
communications such as social networking
sites, information and database
management and e-commerce. Technology
is a major driver of change and organisations need to change, adapt and utilise and
enable technology as it can aid in strategy development, the exploitation of
opportunities and competitive advantage.
