Page 56 - GLOBAL STRATEGIC MARKETING
P. 56

• North American free
                                             Rapid growth of world              trade area
                                                trade organization
                                                                             • European Union


                                           Trend towards acceptance
                                              of free market system          • Asia
                                                among developing             • Europe
                                                     countries



                                           Impact of Internet, Mobile        • Global channels
                                            phones and other global
                                                       media                 • Global customers











               Marketing V/S International Marketing



               Factors affecting International Marketing
   51   52   53   54   55   56   57   58   59   60   61