Page 2 - BrewDog Case Study
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BREWDOG: Crowdfund financing built on craft beer ‘Punk’
investors
The Company
As a result of the coronavirus pandemic, in the six months
to 30 June 2020, BrewDog the Scottish craft brewer and bar
operator made a net loss of £8,151,071. The coronavirus
lockdown meant BrewDog lost 70% of its revenue overnight,
causing serious concerns over whether the business would
be able to continue to trade once restrictions were lifted.
In August 2020, the company announced that it was now
carbon negative. But, appealed for help through its Equity
for Punks (EFP) scheme to support its sustainability plans.
BrewDog wanted to stop emitting carbon altogether and
had said the money raised in its new EFP Tomorrow
crowdfunding round would go towards projects such as
installing wind turbines at its brewery, the construction of
three zero-waste bars, and planting its own hop farm at its
US facility (16).
In 2009, the company had launched EFP, and pioneered a
new kind of business model. “Equity for Punks Tomorrow”
was its latest and last evolution of the company’s
crowdfunding scheme, uniting investors across the globe to
make as it claimed, a change today to ensure there is a
planet to brew beer on tomorrow.
