Page 5 - BrewDog Case Study
P. 5
Diagram 1
From a turnover of £8 million in 2011, Watt and Dickie grew
their turnover to over £30 million in 2014 (see Diagram 1). At
this time BrewDog only made up 0.046% of the UK beer
market, which meant there was plenty of room in the
market for disruption and growth. (20)
Over the next four years, BrewDog would grow rapidly both
domestically and globally. From a turnover of £30 million in
2014, to over £200 million in 2019, with over £75 million of
that revenue coming from their expanding range of bars
around the globe.
"When we went to the distributors, we were able to say,
'We've done the marketing for you, all you've got to do is sell
it." James Watt (14)
