Page 4 - BrewDog Case Study
P. 4
you can run with – no matter what, with all guns blazing.”
(James Watt Book)
Prior to Watt and Dickie starting their first venture into
exporting, to Sweden, they identified a number of major
distributors they thought they could work with. They talked
with other beer companies and acquired background
information on each of the potential partners. They then
developed a short list of two or three and met with each in
person—listening to their pitches on how they could
develop the market for BrewDog’s product in Sweden. They
then picked the partner that was not so big that it would get
lost but big enough so it had the resources to support the
BrewDog product and would benefit meaningfully from its
success. (12)
By the end of 2011, BrewDog had opened 4 bars around the
UK. In 2012 they moved to a new brewery (purchased with
the crowdfunding cash) and opened a further 6 bars.
2020 saw BrewDog grow its sales at an annualised rate of 167
per cent over the previous five years.
