Page 54 - BrewDog Case Study
P. 54
Accessed 28 10 2020
12. The Bootstrapper's Dilemma: No Cash, No Customers
PETER COHAN, FOUNDER, PETER S. COHAN & ASSOCIATES@PETERCOHAN
https://www.inc.com/inc-advisor/case-study-how-brewdog-bootstrapped-
$11-million.html
Accessed 28 10 2020
13. ‘We have been a marmite brand pretty much from day one’: BrewDog
co-founder responds to online criticism of Scottish brewery, Rosalind
Erskine August 24, 2020
https://foodanddrink.scotsman.com/drink/we-have-been-a-marmite-
brand-pretty-much-from-day-one-brewdog-co-founder-responds-to-
online-criticism-of-scottish-brewery/
Accessed 28 10 2020
14. https://www.brewdog.com/uk/
15. BrewDog smashes £7.5m crowdfunding target in six weeks.
https://www.morningadvertiser.co.uk/Article/2020/10/28/How-much-has-
BrewDog-raised-through-crowdfunding Nikkie Thatcher 28 Oct 2020
Accessed 01 11 2020
16. BrewDog raises £1.2m in first 48 hours of crowdfunding investment
round The brewer is holding its last equity crowdfunding before a
planned IPO Alys Key
https://inews.co.uk/news/business/brewdog-fundraising-equity-for-
punks-crowdfunding-london-stock-exchange-ipo-645261
Accessed 01 11 2020
