Page 51 - BrewDog Case Study

BrewDog purchased 2,050 acres of land, currently used for

grazing land north of Loch Lomond, Scotland with the aim of
creating 1,500 acres of broadleaf native woodland and an

ecosystem with the Woodland Carbon Code accreditation

programme.

BrewDog planned to plant a tree for every Equity Punk

currently enrolled some 130,000, each of whom were invited
to help with tree planting in early 2021 and aims over the

next few years to plant more than 1m trees. The forest will

also play host to a sustainable campsite, which will host

sustainability retreats and workshops for the general public.

BrewDog is also investing in the electrification of its vehicle

fleet and through its investment in local brewing sites across

the UK, EU, USA and Australia, it has reduced the miles its
beer is travelling to reach drinkers. (20)

Watt commented: “Our carbon. Our problem. So, we are

going to fix it ourselves. Huge change is needed right now

and we want to be a catalyst for that change in our industry
and beyond.” …… “it is now an integral part of what we do.”

(21)