Page 46 - BrewDog Case Study
P. 46
February 2016, BrewDog open-sourced all of its beer recipes
to the public,
World’s Highest ever Equity Crowdfunding achieved
Most consecutive years in the Sunday Times Fast Track 100
list achieved.
82 different beers produced – including Elvis Juice, Albino
Squid Assassin, Jet Black Heart and Born to Die.
New 300HL brewhouse in Ellon opened, boosting capacity
fivefold
Opening a whisky and vodka distillery on the same Ellon site
Construction of BrewDog Columbus
Announced a stand-alone sour facility in Aberdeenshire.
Opened nine new bars from Berlin to York,
6,000 Equity Punks attend AGM
Announcement of LoneWolf.
BrewDog allocated £200,000 out of its profits (every year)
and gives it to startup breweries. “We mentor them, donate
equipment,” Watt told me. “Is that a gimmick? Yeah, a lot of
people do see us as stunt merchants. That’s their
prerogative.” (14)
