Page 44 - BrewDog Case Study

Watt and Dickie projected themselves naked onto the

houses of parliament,

Special beer made for the Olympics,

Launched the Dead Pony Club

AGM hosted 2,000 Equity Punks in Aberdeen.

2013

£4.25M raised through Equity for Punks III with10,000 new

investors attracted from 22 countries

First season recorded of BrewDogs TV show in the US where

Watt and Dickie are the stars of the extreme-brewing reality
show, which follows the pair around America as they visit

craft breweries and make beer using outlandish ingredients

ranging from a lobster to the world’s hottest chilli.

International bar opened in Stockholm, holding a funeral for

generic beer in the centre of the Swedish capital.

Jack Hammer beer launched

2014

Operations in Fraserburgh ended.

12 new BrewDog bars opened including in Brazil and Japan

Branding updated

36 different BrewDog beers released

Second season of BrewDogs produced