Page 42 - BrewDog Case Study

The world's strongest ever beer, Tactical Nuclear Penguin at

32% launched.

2010

In July 2010, BrewDog produced the world’s strongest beer

named after the Francis Fukuyama book that declared

liberal capitalist democracy the peak of human political
evolution, The End of History beer.

Roadkill

At 55% alcohol-

by-volume
(APV), the

brew, a “blond

Belgian ale

infused with
Scottish

Highland

nettles and

fresh juniper
Diagram 16: Image copyright BrewDog berries”, was

stronger than most whiskies, vodkas and gins. It sold in a
limited run of 11 bottles, each artfully stuffed inside a

deceased wild animal – seven stoats, four grey squirrels –

costing between £500 and £700.

Awarded the Gold Medal for Hardcore IPA at the World Beer
Cup

Watt became Scotland's youngest ever Entrepreneur of the

Year.