Page 41 - BrewDog Case Study
P. 41

Timeline





               2007

               April 2007 BrewDog founded in Fraserburgh, Scotland





               2008


               Tesco bottled beer competition won and contract to supply
               Tesco given.


               Two BrewDog beers win medals at the Beer World Cup (a

               biennial US-based affair known as the Olympics of the beer

               world).

               BrewDog becomes Scotland’s largest independent brewery.





               2009,

               First bar purchased near Aberdeen pre-runner to the

               development of a franchisee system of 78 bars worldwide

               by 2018.


               BrewDog becomes UK’s fastest growing alternative beer
               brand


               UK's strongest ever beer, Tokyo produced resulting in media

               storm. The Portman Group banned most BrewDog beers.

               But the company started exporting to Sweden, Japan and
               America.


               Punk IPA becomes the top-selling IPA in Scandinavia.


               Equity for Punks launched. Shares in the company offered
               online with over 1,300 people taking them up.
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