Page 36 - BrewDog Case Study

This EFP’s target was to grow the community of

shareholders to 200,000 and raise £7 million.

EFP would also help fund the development of BrewDog’s

new brewery in Berlin, Germany, and additional projects
involving The BrewDog Distilling Company, opening a

brewery in China and five new OutPost BrewPubs across

France, Germany, Italy and Spain.

With shares in BrewDog costing £25 each all BrewDog Equity

Punk investors received a discount online and in all

BrewDog Bars, as well as a free beer on their birthday, and

an invite (with a +1) to the annual PunkAGM (see appendix 7).

2020

Equity for Punks Tomorrow
(2020)

EFP Tomorrow Opened on 10th

September 2020 and closes on 28

January 2021

Its aim is to raise £7.5m with a

stretch goal of £50m. Shares cost

£25.15 each with a minimum
investment of two shares at

£50.30.

The crowdfunding link on the

BrewDog domain links to a page hosted on the BrewDog

domain rather than any other commercial crowdfunding

platform’s page which laid out the company’s EFP Tomorrow

objectives.