Page 35 - BrewDog Case Study
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As the Equity for Punks V closed “We broke the world record
for Equity Crowd Funding as Equity for Punks V closed at
over £126m. And we launched the BrewDog Blueprint - a
manifesto for the future, laying out our focus for beer,
quality and people; our mission laid out in black and white.”
(14)
2018 “The Unicorn Fund was our pledge to give away 20% of
our profits every single year, with 10% shared between our
awesome crew and 10% donated to charity. This is a new
blueprint for 21st Century business.” (14) The remaining
profit would be reinvested in growth.
Diagram 10: BrewDog Key Figures 2018
2019
This new round of EFP would be live for an initial 90 days
and was scheduled to close on 5th July 2019.To celebrate its
return, BrewDog aimed to make one new member of their
100,000-strong community an instant BrewDog Millionaire.
