Page 32 - BrewDog Case Study

Watt commented: “The phenomenal success of Equity for

Punks has proven how much our fans believe in our mission

to redefine the UK beer scene. We want this expanding

community of beer punks to share in our growth and come

along for the ride.” (14)

Equity for Punks IV (2015)

BrewDog Bond announced, available via Crowdcube.

The fourth round of crowdfunding, in 2015, was the largest

global crowdfunding scheme raising a world record of £5m

in 20 days from over 40,000 new investors, which was what
prompted Watt and Dickie to drop stuffed “fat cats” onto the

City of London.

Equity for Punks V (2017)

Equity for Punks V was launched in 2017 resulting in an

increase in global investors to over 70,000.

Diagram 9 Source: BrewDog Website (14)