Page 29 - BrewDog Case Study

if you can match it we'll switch, and they went for it. You

have got to do what you have to do." (8)

The bank loan was used to purchase more tanks and a

proper bottling machine.

After experiencing the failure initially, to raise a bank loan

BrewDog in 2009, set up a website where its fans could buy
shares in the company at a minimum investment. The idea

required the company to comply with FCA British financial

regulations, which included providing a full audit on its
accounts. However, as the funding round increased in value

so did the level of scrutiny.

Fundraising through its own website BrewDog relied on

registrar company Computershare to handle the formal

regulation of receiving the funds and keeping the register.

By doing it this way BrewDog keeps in touch regularly with

shareholders through social media and electronic
communication, including quarterly updates on how the

company is progressing, as well as a forum where
shareholders can raise questions. (27)

BrewDog’s subsequent expansion was only made possible

after the business successfully raised finance through this

strategy of crowdfunding.

BrewDog became the UK’s fastest growing food and drinks
company for the years 2012 – 2019 and with exports making

up 65% of sales, there were no signs of it slowing down.

"My worry is that we aren't growing fast enough," said Watt.
(14)