Page 31 - BrewDog Case Study

£23.75 and accompanied several benefits such as discounts

in their bars and online shop purchase of their beers, and

the opportunity to attend their beer and music-fuelled

knees-up annual shareholders meeting. Some 1,300

investors took up the offer.

This first EFP round was a steep learning curve for BrewDog,

but subsequent rounds proved to be highly successful.

Equity for Punks II (2011)

Equity for Punks II raised over £2.2m to help BrewDog
continue its growth. It added over 5,000 new shareholders to

its base by the end of 2011.

Equity for Punks III (2013)

EFP III was rolled out in June and raised £4.25m over £1

million within the first 24 hours.

A further 10,000 new investors from 22 different countries

were attracted to the offer making it one of the most

successful equity crowdfunding schemes in the UK ever.

The scheme offered investors and fans the chance to buy
equity in BrewDog for £95.

BrewDog planned to use the funds generated to further

invest in its new brewery, growing its national chain of bars

and a bottle shop. With 147 employees, BrewDog exported

to 38 countries.