Page 28 - BrewDog Case Study
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place. This led to Tesco placing BrewDog beer in 500 outlets

               with the purchase of 2,000 cases a week.


               "We put on our best poker faces and said 'no problem'. Yet

               we were just two guys filling bottles by hand." (8)
















































               With Tesco expecting deliveries within four months Watt

               and Dickie, went to their bank to ask for another £150,000,

               so they could quickly install a bottling line, and expand
               production. However, having failed to meet the payments

               on their existing loan, the bank said a firm "no".


               So, they went to another lender, and lied. As Watt said: "We

               said that our bank had offered us an amazing deal, but that
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