Page 28 - BrewDog Case Study

place. This led to Tesco placing BrewDog beer in 500 outlets

with the purchase of 2,000 cases a week.

"We put on our best poker faces and said 'no problem'. Yet

we were just two guys filling bottles by hand." (8)

With Tesco expecting deliveries within four months Watt

and Dickie, went to their bank to ask for another £150,000,

so they could quickly install a bottling line, and expand
production. However, having failed to meet the payments

on their existing loan, the bank said a firm "no".

So, they went to another lender, and lied. As Watt said: "We

said that our bank had offered us an amazing deal, but that