Page 55 - BrewDog Case Study

17. BrewDog founder James Watt on hand sanitiser, lockdown and the
silver linings of coronavirus Alys Keys
https://inews.co.uk/news/brewdog-founder-james-watt-coronavirus-hand-

sanitiser-lockdown-426558
Accessed 01 11 2020

18. BrewDog lays out manifesto and says 2020 IPO on track
https://www.scotsman.com/business/brewdog-lays-out-manifesto-and-

says-2020-ipo-track-563485
Accessed 01 11 2020

19. Breakthrough brands: The BrewDog marketing strategy, promotion

for punks November 28, 2017 Branding, Marketing By Stewart Hodgson
https://fabrikbrands.com/breakthrough-brands-brewdog-marketing-
strategy/
Accessed 02 11 2020

20. BrewDog backs down over Lone Wolf pub trademark dispute

https://www.theguardian.com/lifeandstyle/2017/mar/27/brewdog-backs-
down-lone-wolf-pub-trademark-dispute
Accessed 02 11 2020

21. BrewDog Website, Equity for Punks Tomorrow
https://downloads.ctfassets.net/b0qgo9rl751g/ETxSoJgJiHcEWDU1bMipw/
54212768f0386338974e502a99abc384/13104_-
_EFP_Prospectus__Summary_and_Registration_Document__Spreads_.pdf
Accessed 07 11 2020

22. Early BrewDog backers see £230 share investment become £6.6k
Margaret Taylor 15 April 2017
https://www.heraldscotland.com/news/15226752.early-brewdog-backers-
see-230-share-investment-become-66k/

Accessed 07 11 2020