Page 12 - Case Lab Case Report
P. 12
3: Body of Report/Stated Problems
Present the central issue(s) or major problem(s) in the case
here.
Do not rehash the facts of the case; assume that anyone
reading the report is familiar with the case.
State the
– current situation,
– problem or opportunity identification,
– Background and
– diagnostic analysis undertaken.
May include
Target market information
Market needs
Analysis of the case
Key issues and goals
Recommendations
Should include
Decision criteria
Assumptions
Data analysis (analysis in appendices and summary information in
the body of case report
