Page 8 - Ice Breaker Case
P. 8

Paragraph 5


                 The division directors were understandably unhappy when

                 they  saw  some  of  their  independence  taken  away  from
                 them.  They openly complained that the company was on a

                 "yo-yo"  course,  first  decentralizing  and  then  centralizing.

                 Sweet  worried  about  this  problem,  calls  you  in  as  a

                 consultant to advise him what to do.









                         1.     In your opinion, what did the CEO do wrong when

                                he set up the twelve independent divisions?


                         2.     Do  you  agree  that  what  the  CEO  did  to  regain

                                control was correct?


                         3.     What would you have done under the

                                circumstances?
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