Page 23 - Chase Case Study

Nearly Naked: ‘Lightly Sea salted with a sprinkling of the

world’s finest sea salt from Anglesey.’ Salt supplied by Halen
Môn

Goat's Cheese, Red Onion & Thyme: ‘My favourite flavour

combination: goat's cheese, red onion and aromatic thyme’

"So, I thought if you could have an air-popped one and we

can make our own seasoning it will have its own identity."

"You have to tell people your story if you want to build
your brand. But there has to be real DNA behind it if you

want to be successful."

William Chase

Chase grows King Edward & Lady Claire potatoes for his

distillery as well as organically grown cider apples for
making cider, apple vodka and gin on his combined 1,500

acres of two Herefordshire farms. He grows all the fruit for

the liqueurs and the apples are grown in his 200-year-old
orchards.

“We also graze our organic pedigree Hereford Chase

Herd under the apple trees.

We grow juicing apples, cox, bramley etc. for making
our Chase the Farmer apple juice, as well as wheat and

barley to feed our cows on in the winter.”