Page 27 - Chase Case Study

4.

A proven approach

When the time comes to pursue an exit, we’re on hand to help

with expert strategic advice. More than 100 businesses
backed by BGF have achieved successful exits – on timelines

decided by their management teams, not dictated by us”.

“When it comes to the transfer of equity, in the case of limited

companies, this will usually involve changing ownership of
shares”. (BGF) To this end Chases’ objective was to focus any

investment on the development of the distillery, increasing

the workforce and building the scale of marketing around

his globally recognised brand.

Andrew Carter, previously Managing Director-Global Travel

Division at Bacardi & Co. Ltd. and Marketing Director at

Bacardi-Martini Ltd., joined Chase Distillery as Managing
Director after BGF’s investment. His initial focus was to put

in place a strategy to deliver Chase’s vision around step-

changing the growth of its field-to-bottle spirits. The

business and commercial strategy was simply created and
put down on one whiteboard and a piece of paper and a

five-year growth plan undertaken.