Page 22 - Chase Case Study

US trends played a key role in inspiring the launch, Chase

commented that:

"Crisps are almost disappearing off the shelves in fine
foods shops and are being replaced with popcorn”.

Healthy eating trends were also a big factor. Chase believes

that

"People are now taking popcorn seriously. People eat it at

lunch and eat it because they don’t want too many calories

or too much saturated fat."

Moreover, "Most of popcorn in the UK is still fried, and a

lot of the ones that are air-popped use mass-made

seasonings. Air popping makes a big difference – reducing

calories and saturated fats in the packet, retaining the
positive properties of the oil and protecting our

environment.”

Chase produced six popcorn flavours which he describes as:

Cacao & Coconut: ‘Made using my two favourite superfoods:

antioxidant rich cacao and cold pressed coconut oil’

Chase Smoky Bloody Mary: ‘Inspired by my perfect Bloody

Mary: Chase smoked vodka, fresh ground horseradish, and
freshly squeezed tomato juice’

Salted Honey: ‘My own honey made by the bees that pollinate

the apple orchard, perfectly balanced with a touch of sea salt’

Willy's Cider Vinegar: ‘Made using the mother of all natural

remedies (strands of proteins, enzymes and bacteria within
Apple Cider Vinegar renowned for having beneficial effects to

health)’