Page 17 - Chase Case Study

Every year Chase flies influential barmen and women from

around the world to visit his farm in Herefordshire to see
how the potatoes are grown, and vodka is made.

Gin:

“Our first challenge as distillers was to create the

world’s best vodka – Chase Vodka.

And now we have used that as the base for the world’s

finest dry gin.”

It is a relatively unknown fact that gin is made from vodka. It

is a spirit that is then infused with certain botanicals – most

notably, juniper. However, a lot of gins are made of neutral

grain spirit often derived from a cheap, ready-made alcohol
which is bought in.

Chase, however, makes two types of gin from scratch: one

using its potato-vodka base, then flavoured with junipers
buds as well as berries; and one using its cider-apple vodka

base, flavoured with Herefordshire-grown botanicals

including Bramley apples, elderflower and hops.

Chase presses his organically grown cider apples, ferments

them into cider, then distil into vodka then re-distil this into

gin by infusing eleven carefully selected wild botanicals and
his own naturally pure water taken from his aquifer that

runs underneath his orchards.