Page 12 - Chase Case Study
P. 12
Our main aim has always been to grow our own raw
materials here on the farm to produce the finest Vodka in
world with pedigree. This award is a fantastic recognition
that we are doing just that and a reminder that even a
boutique business like ours can more than compete with
larger distillers from across the world by producing quality
not quantity.”
The effect of the publicity surrounding the award had been
dramatic. Online sales of the vodka were typically about 100
bottles a week (more were sold through retailers). However,
when the BBC covered the story, Chase Distillery received
1,000 online orders in just one day.
Rising Demand
A single bottle of Chase Vodka – made from up to 150
potatoes – sells for £32 a bottle, more than triple the price
of its lower-cost competition. It is made entirely from
potatoes grown on the Chase family farm in Herefordshire
and Chase is currently the only UK distillery to make spirits
from home grown ingredients.
But since winning the award, demand had soared and Chase
had to increase production substantially.
The effect of the publicity surrounding the award has been
dramatic. Online sales of the vodka are typically about 100
bottles a week (more are sold through retailers). However,
when the BBC covered the story, Chase Distillery received
1,000 online orders in just one day.
