Page 11 - Chase Case Study

With its distillation equipment capable of making 10 times

what it had done, the company could grow without any
major structural changes. And Chase was in no hurry this

time around.

"I see this business as taking a long time to get
established," he says. "Once we get good people in other

countries to do the marketing and selling, we can just get

on with making the bottles look cool and the vodka taste
delicious."

2010 –

The Chase Vodka brand, was named the
world’s best vodka in 2010 with a Double

Gold Medal and is now stocked by

premium shopping emporiums including
Harvey Nicholls.

It took first prize at the 2010 San Francisco World Spirits

Competition. In a blind tasting by 30 independent judges,
Chase Vodka came first, beating 249 others — including

leading vodkas from Russia and Poland.

William Chase commented:

“When we sold Tyrrells, we had to rename the vodka. And

when we made the first batch of vodka from our potatoes,
I was so impressed with the quality that I was proud to put

my name on it. So, winning this most prestigious award for

world’s best quality spirit is a great testament to our work
so I was really chuffed to have it endorsed as the world’s

best vodka.